Reach travelers the moment they ask ChatGPT where to stay.
Hundreds of millions of people now plan trips inside ChatGPT — "where should I stay in [your town]?", "find me a boutique hotel near [the thing they're visiting]". As advertising rolls out across that surface, it becomes possible to put your hotel in front of those travelers at the exact moment of highest intent: while they're actively deciding where to book.
But a brand-new ad channel is also the easiest place to quietly burn money — vague targeting, weak creative, no measurement, and spend running with nobody watching. We run it as a managed, accountable channel: the right campaigns, honest tracking, and budget pointed only at what actually produces bookings. Early, deliberately, while most of your competitors haven't noticed it exists.
The work, specifically.
Strategy & account setup
We stand up your advertising account properly — objectives, conversion tracking, and a campaign structure built around real booking intent, not vanity clicks.
Audience & intent targeting
Reaching travelers researching stays in your market and category — by destination, trip type, and the questions that signal someone is ready to book, not just browsing.
Ad creative & messaging
Copy and offers written to win the click and the booking — your real differentiators, your best direct rate, your reason to book here — in your brand voice, not generic filler.
Budget & bid management
Active management of spend and bids: start lean, kill what doesn't work, scale what does. The ad budget goes to the platform; we make sure every dollar of it earns its place.
Measurement & honest reporting
Conversion tracking tied to actual direct bookings, plus a clear monthly report — what we spent, what it returned, and what we're changing next. No vanity metrics, no hand-waving.
Booking-path alignment
An ad is only as good as where it lands. We make sure the page the traveler hits converts — fast, mobile, on-message — so you're not paying for clicks that bounce. (Pairs with our Book-Direct Conversion work.)
Pricing: $2,000/mo or 15% of spend — the management fee is $2,000/month or 15% of total ad spend, whichever is higher · minimum recommended ad spend is $5,000/month, paid to the platform and separate from our fee. See full pricing →
Straight answers.
Is advertising inside ChatGPT even available yet? ＋
It's an early, fast-moving surface — exactly the kind of head start this whole lab exists to catch. We'll be straight with you about what's live in your market today versus what's still rolling out, get your account and tracking ready now, and move the moment it's available so you're in before your competitors realize it's a channel. We never bill a management fee to run ads that can't actually run.
What does it actually cost? ＋
Our management fee is $2,000 a month, or 15% of your total ad spend, whichever is higher. Separately, the ad spend itself is paid to the platform — we recommend a minimum of $5,000/month in spend so there's enough signal to optimize properly. So a hotel spending $5,000/month would pay our $2,000 fee plus the $5,000 in media; once spend passes roughly $13,300/month, the 15% becomes the higher number and replaces the flat fee.
How is this different from your AEO/GEO service? ＋
AEO/GEO is organic — earning your way into ChatGPT's answers for free by being the most quotable, well-structured option. This is paid — buying placement in that same surface. They compound: the organic work builds the trust and entity signals, while paid buys reach and speed up results while you're still building. Many hotels run both, and the organic work tends to make the paid work cheaper over time.
Will you waste my budget while the channel is new? ＋
That's the exact risk we're hired to manage. We start deliberately small, watch the numbers daily at first, cut what doesn't convert, and only scale spend behind what's actually producing bookings. And we report it honestly — if it isn't working in your market yet, we'll tell you to wait rather than quietly spend your money. No guarantees, just disciplined, accountable management.
Let's go find out why the OTAs are outranking you for your own name.
20 free minutes. We'll look at your hotel live, show you where you're invisible — on Google and in the AI answers — and tell you straight whether we can help.
No lock-in · No 12-month handcuffs · You talk to the strategist